This year, we are showcasing the people that make our brand what it is and the people that we do it for - our customers and our partners. They are the true health care heroes on the front lines helping patients at the most vulnerable times in their lives. The compassion in this industry is second to none. We are honored to share the real stories of the people making a difference one day, one patient and one moment at a time.
To continue our culture of service series, VP of Sales Christian Lisowski recalls a story that was shared by a Forcura customer and the impact that it made on him.
My company really takes our mission seriously, and spends a tremendous amount of time and effort nurturing a culture which enables that mission. We serve clients who provide medical treatment to home-bound patients as well as end of life care in the home.
It’s one of the most noble, unknown and underappreciated jobs in healthcare. Far from how the TV show ER depicts the glamorous side of working in a hospital, or profiling the doctor who saves the day, home health nurses and care providers face a daily grind of traveling to patient’s homes and providing care that they otherwise wouldn’t receive. Many times, it's not just a medical condition they are treating, but also dealing with the underlying reasons of why a patient is home-bound in the first place.
So when I was asked to define what culture of service means to me, I couldn’t help but think of the clinicians we serve and in turn the patients they serve.
What that means to me is that the perspective of the clinician and the patient are central to everything we do and every decision we make. Although we are one step removed from their day-to-day, the service that we provide, the solutions that we create, and the challenges we solve are at every step attempting to make their job just a little bit easier, a little bit less stressful, so they can spend an extra 10 minutes with our parents, grandparents, friends, or the ones we care about the most.
Serving nurses, doctors and administrators responsible for taking care of others literally sends a spark of electricity through the office. Recently we had the fortunate pleasure of hosting one of our clients in the office for ongoing education. Listening to her perspective on why she has chosen to dedicate her life to home care was truly inspiring. She recalled a story about a 16-year-old girl who, due to terminal cancer, was admitted to her agency as a hospice patient. She went on to describe the strength of the girl and how the girl was not concerned with the end of her own life, but about the well-being of her brother, mother and father after she passed. Our client was there at the end caring for the girl, and then the girl’s family. Hearing the passion of our client, how she described serving patients such as the terminally ill girl is what got her up every day. It had a profound impact on the entire office.
It's almost selfish to take pride in serving an individual like that.
So back to my opening sentence: my company really takes our mission seriously. It's not a mandate. It's not in the employee handbook. It’s not a slogan. By creating opportunities for the individuals in our company to see how we affect our clients and their patient’s lives, by constantly challenging ourselves to put the patient first, to think about the daily challenges of our clinicians, a culture of service is just the natural result.
It’s one of the most humbling and rewarding opportunities of my professional career to participate and contribute to a culture which enables me to serve those that take care of the least capable among us.
Christian Lisowski serves as Vice President of Sales at Forcura. Christian achieved his Bachelor of Science from Tulane University and Master of Business Administration from the University of Florida. When he's not in the office or on the road, he spends his time on the water- fishing, boating, and scuba diving with his family. Connect with Christian on LinkedIn.