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Frank Adamo on Why UX Design Benefits from KPIs

In case you missed it, a few weeks back, Frank Adamo, Forcura’s lead user interface and experience designer, blogged in his LinkedIn profile some spot-on advice for other UX/UI professionals. Using his own direct experience, Frank provided his design peers a detailed, implementation-ready outline on how they can develop key performance indicators (KPIs), and the cogent points for why they and their employers would benefit from the exercise. Designer or not, you’ll find “How to create user-centric KPIs your company will love” worth reading and sharing with anyone entering into a more strategic phase of their career.

When Frank isn’t blogging HBR-worthy articles, he owns all work associated with Forcura’s award-winning design and interface. Recently, Frank launched Loop You In, a company intended to help teams jump start user centered research at their organizations. In his “downtime” (when is that?), Frank volunteers on the board of the Jax chapter of the AIGA, the professional association for design, having just completed his tenure in 2020 as the chapter’s board chairman.

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Kate 6-Retouched


As Forcura's Director of Communications and Brand Strategy, Kate brings a robust background and knowledge of the healthcare and post-acute industry to Forcura. She also represents Forcura as a social media ambassador at events around the country, is an on-camera reporter and interviewer, and host of our Innovate Jax podcast.

Connect with Kate on LinkedIn.

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