Erstling Promotion Part of Leadership Realignment that Reflects Company’s Evolving Strategic Focuses
Jacksonville, FLA., November 1, 2022 -- Forcura, a healthcare technology company that enables connected care for better performance, today announced it has promoted Annie Erstling to chief operating officer (COO).
As Forcura’s COO, Erstling is responsible for driving the strategic vision of the organization into business-level strategies that result in profitable revenue and market share growth. She oversees the company's strategy and product innovation, marketing, communications, strategic partnerships and client experience teams.
Erstling previously served as chief strategy officer, where she was instrumental in the company achieving a revenue growth rate of 40%+ every year since she assumed the role in 2019. She was recognized by the Stevie® Awards for Women in Business as a Silver Stevie® Award winner in 2021.
In addition to Erstling’s new role, Forcura also realigned many of its leadership team’s roles as part of its effort to synchronize strategic priorities with market opportunities. Windy Adams, Forcura’s senior vice president of client experience, will now also manage Forcura’s many strategic partnerships such as Homecare Homebase, WellSky, Axxess and Maxwell Healthcare Associates. Forcura’s Jocelyn Donahue, Vice President of People, and Matt Obringer, Vice President of Operations, now report into Chief Financial Officer Jason Schoepfer.
"I am thrilled to promote Annie into the chief operating officer role, which officially acknowledges her as both Forcura’s visionary and my right-hand,” says Craig Mandeville, CEO and founder of Forcura. “It is a testimony to the strength and ability of our senior executives that they can assume additional responsibilities, which result in a more streamlined and effective organization overall.” He concludes, “my sincerest congratulations to Annie, Windy and Jason.”
About Forcura
Forcura, a healthcare workflow management company headquartered in Jacksonville, Florida, facilitates continuity of care and improves business performance for providers via its HITRUST-certified automated workflow, collaboration and analytics SaaS solutions. The company is deeply committed to empowering better patient care and elevating the role of post-acute in the broader healthcare continuum. The company is a KLAS® reviewed technology vendor, is a certified Great Place to Work™ employer, and has ranked for the sixth consecutive year on the Inc. 5000. For more information visit forcura.com, call 800-378-0596 or follow Forcura on LinkedIn.
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