Powering Healthcare Business

Craig Mandeville, a seasoned innovator and entrepreneur, is the Founder and fearless leader of Forcura. Craig founded the company in 2012 after witnessing first-hand how much of an impact digital management of medical records and secure communication could have on improving patient care. Craig's vision is to lead the change in post-acute care towards true interoperability, reducing redundancy of documentation throughout the continuum of patient care. 

Prior to Forcura, Craig was a sales leader for Intuit’s enterprise software division, MRI Software, and co-founder and VP of sales for Waste Reduction Consultants, Inc., acquired by Cass Information Systems (NASDAQ: CASS). He graduated with a Bachelor of Science in Communication and Business from The University of Texas at Austin. Craig currently serves on the National Association for Home Care and Hospice (NAHC) Board of Directors and is actively involved in several organizations committed to elevating the growing technology sector of Jacksonville.

As the Chief Technology Officer, Joe is responsible for developing Forcura's technology vision, showing post-acute-care customers what is possible, and working with the Forcura team to bring new digital capabilities to life.  Joe Held’s experience as a technology executive spans firms serving Wall Street to Main Street, having started his career at Aetna and Cigna developing AI and analytics technology solutions supporting managed healthcare. He subsequently led the successful strategic planning and implementation of global technology transformation efforts as the technology executive at Hartford Life Insurance, Standard & Poor’s, Reader’s Digest, and S&P Global Platts. Joe’s industry experience includes technology leadership in the commodities markets, health and life insurance products, insurance investment and pension products, equities, bonds, credit derivatives, credit ratings, equity benchmarking and research products, as well as publishing and direct marketing media.

In her role as VP of Partner & Client Experience, Windy is responsible for the implementation, optimization, and sustained success of Forcura’s clients and partners.  Her expertise is in optimizing organizational processes and the utilization of Forcura’s tools for back-office and clinical success when it comes to the unique challenges that home health and hospice organizations face with regulations.

Windy previously served as a Senior Manager, for SS&C Advent's Black Diamond Wealth Platform. She holds a BBA in Finance from Georgia Southern University.  Outside of work, Windy enjoys time with her family and watching her son play sports.

Jocelyn Donahue enthusiastically oversees the People Team at Forcura and has designed and implemented an infrastructure where the development, retention, and recognition of the value of the people behind the technology has positioned Forcura as best-in-class on a local and national level. 

Jocelyn previously practiced civil defense litigation in Charlotte, North Carolina where she remains a member of the North Carolina Bar Association.  She also served as an Adjunct Faculty Member at the University of North Florida, teaching law courses. Jocelyn graduated with honors from the University of Florida with a Bachelors of Arts and Science in Criminology and Psychology respectively. She earned her Juris Doctor from the University of North Carolina School of Law.  She enjoys Broadway shows, reading cookbooks and occasionally cooking something from them while exploring Jacksonville with her family.

As Vice President of Sales and Marketing, Adam leads Forcura’s sales and marketing team and is primarily focused on overseeing the development of strategic sales and marketing plans that optimize company growth, expand multi-channel marketing efforts, and maintain exceptional customer satisfaction.

Prior to Forcura, Adam held key leadership roles in the marketing and creative departments of the Cincinnati Reds as Senior Director of Creative and Productions, and the Jacksonville Jaguars as Senior Producer.  He holds a bachelors of Sports Communications and minor of telecommunications from Indiana University. Adam enjoys spending time with his kids at the beach, camping, and attending their games.

As Senior Director of Product Innovation, Deborah Buenaflor is responsible for the strategic vision of Forcura’s product roadmap. She is responsible for leading research of new products and driving product management, design, and user experience for Forcura’s suite of products. 

Prior to Forcura, Deborah held key financial roles in the biotech industry for MedImmune, LLC a wholly-owned subsidiary of AstraZeneca (NYSE: AZN) before moving into technical roles for Convergys (NYSE: CVG) and NorthgateArinso.  She has an MBA from the University of Maryland University College and a BSBA in Finance from the University of Central Florida. Deborah grew up in a Navy household, which allowed her to be well traveled at a young age. This experience has given her an appreciation for learning new cultures, which she continues to enjoy today by traveling to new places with her family.

As Director of Sales, Sid oversees the team responsible for business development and the overall revenue growth of Forcura. He is responsible for developing and implementing innovative customer acquisition strategies to help meet Forcura's annual financial targets.

Prior to heading up Sales, Sid managed the operations of Forcura’s implementation team and was responsible for the onboarding of countless Forcura clients. Before joining Forcura, Sid worked with Fortune 100 clients at Beeline, Inc. a SaaS leader in human resources staffing solutions. He has an MBA from the University of Florida and a B.A. in Communication Studies from Stetson University. A fifth-generation Jacksonville native, Sid is an avid golfer and fisherman, and loves spending time outdoors and on the water with his wife, son and two goldendoodles.

As Director of Client Experience, Laura is responsible for leading all areas within the client-centric service side of the organization including the Implementation, Training and Support teams.

A SaaS operations and services leader in various technology verticals, Laura brings experience in operations management, professional and implementation services, support, and customer success.  Laura specializes in identifying gaps in business processes, maximizing efficiency, and is passionate about delivering best in class service to clients. Her former employers include Beeline, New Management Services and Fidelity Information Services. She graduated with a Bachelor of Business Administration in Finance from the University of North Florida.  Laura enjoys travel, trying new restaurants, cooking and spending time with family.

As Director of Communications and Brand Strategy, Kate is responsible for crafting Forcura’s unique brand story as a technology innovator working to better connect the healthcare continuum. She manages communications and public relations at Forcura and also hosts the podcast, Innovate Jax.

Kate’s previous experience was providing the voice and communications for GuideWell, parent company to Florida Blue. A health industry nerd, Kate is passionate about making health care more affordable, accessible and equitable. She earned her B.A. in History from New College and is married with two children. An avid early-morning exerciser, Kate can often be found at home reading while scratching whichever dog is bumping her hand for affection.

Jerry Lepore is an experienced business and technology executive, advisor and investor with a strong background in health care, financial services, and software industries. In his 40 year career, he has held CEO, COO and CTO positions in public and private companies including Cigna, Aetna and Microsoft Health. Currently, Jerry provides independent advisory services and is a founder and principal of Fulcrum Associates, a consortium focused on assisting in digital transformation. He has experience in capital raises, public offerings, strategic sales, corporate acquisitions, and mergers. Mr. Lepore currently serves on boards of healthcare and software organizations including Forcura.

Chris Haley is COO of Legacy Shield, a technology company dedicated to helping preserve and protect personal financial information. Chris has also served as Principal with Harbor View Advisors, LLC, a boutique investment bank, COO at Knowledge Infusion, LLC, and CFO and General Counsel of Black Diamond Performance Reporting, LLC. Chris has a Bachelor of Accountancy and Master of Taxation from the University of Mississippi a juris doctorate degree from the University of Tennessee and a LL.M. in Taxation from NYU School of Law.