Powering Healthcare Business

We are 100% focused on health care, driven to innovate relentlessly and dedicated to powering your organization.


Our technology platform transforms the way healthcare organizations manage information. This means better patient care, improved cash flow and reduced administrative expenses for you. We do this by providing paperless document workflow and secure communication from any device - all while interfacing seamlessly with your existing systems.

Our Leadership

Craig Mandeville
CEO & Founder

Craig Mandeville, a seasoned innovator and entrepreneur, is the Founder and fearless leader of Forcura. Craig founded the company in 2012 after witnessing first-hand how much of an impact digital management of medical records and secure communication could have on improving patient care. Craig's vision is to lead the change in post-acute care towards true interoperability, reducing redundancy of documentation throughout the continuum of patient care. 

Prior to Forcura, Craig was a sales leader for Intuit’s enterprise software division, MRI Software, and co-founder and VP of sales for Waste Reduction Consultants, Inc., acquired by Cass Information Systems (NASDAQ: CASS). He graduated with a Bachelor of Science in Communication and Business from The University of Texas at Austin. Craig currently serves on the National Association of Home Health and Hospice (NAHC) Board of Directors and is actively involved in several organizations committed to elevating the growing technology sector of Jacksonville.

Annie Erstling

Chief Strategy Officer

As Chief Strategy Officer, Annie Erstling is responsible for driving growth at Forcura. She oversees the company's strategic planning, product innovation, marketing and strategic partnerships. She has experience launching new brands, products and companies across the healthcare and technology sectors.
Prior to Forcura, Annie led Marketing and Communications at Guidewell and Florida Blue and was Director of Marketing and Product Strategy for Benefitfocus (NASDAQ: BNFT). She has a Master of Business Administration from the Goizueta Business School at Emory University and a Bachelor of Arts from the University of North Carolina at Chapel Hill.  Annie is passionate about the arts, education and the revitalization of downtown Jacksonville. She currently serves on the Board of Directors for Cathedral District Jax, Inc. and is a member of the Women’s Giving Alliance. 
Matt Obringer
Vice President, Operations
As Vice President of Operations, Matt leads the Client Experience and HR teams and is responsible for operational effectiveness and KPI management of the organization. He has experience in product management and delivery, enterprise implementation and scaling high growth SaaS organizations in both the healthcare and financial services sectors.
Prior to Forcura, Matt started his career as an associate at Goldman Sachs before moving into product management roles in fintech at Advent Software (now SS&C Advent). Matt earned both his bachelor of business administration and master of science in accountancy degrees from the University of Notre Dame. Matt is a native of Jacksonville, Florida and is passionate about helping his community realize its full potential.
Jason Schoepfer
Vice President, Finance
Jason oversees all aspects of Forcura’s finance and accounting functions. He is responsible for financial planning, risk management and creating scalable operations to facilitate growth. Jason has extensive experience in high-growth, entrepreneurial ventures from both an operational and advisory capacity
Before joining Forcura, Jason was an associate at Harbor View Advisors where he executed buy and sell-side M&A transactions for technology-enabled business services companies. Prior to Harbor View, he managed the finance and operations functions for multiple entrepreneurial ventures, including Black Diamond Performance Reporting, Knowledge Infusion and 110% Play Harder, eventually executing on a transaction to create shareholder liquidity at each one. Jason graduated with a Bachelor of Business Administration in Accounting from the University of North Florida. Outside of work, Jason is a big fan of the Jacksonville Jaguars and enjoys spending time with his wife and daughter.

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