Powering Healthcare Business

Craig Mandeville, a seasoned innovator and entrepreneur, is the Founder and fearless leader of Forcura. Craig founded the company in 2012 after witnessing first-hand how much of an impact digital management of medical records and secure communication could have on improving patient care. Craig's vision is to lead the change in post-acute care towards true interoperability, reducing redundancy of documentation throughout the continuum of patient care. 

Prior to Forcura, Craig was a sales leader for Intuit’s enterprise software division, MRI Software, and co-founder and VP of sales for Waste Reduction Consultants, Inc., acquired by Cass Information Systems (NASDAQ: CASS). He graduated with a Bachelor of Science in Communication and Business from The University of Texas at Austin. Craig currently serves on the National Association for Home Care and Hospice (NAHC) Board of Directors and is actively involved in several organizations committed to elevating the growing technology sector of Jacksonville.

As Chief Technology Officer, Joe is responsible for leading the vision and direction of Forcura’s innovative technology solutions. Joe’s experience covers the entire spectrum of global business systems strategy- digital engagement and alignment, organization design and implementation technology due diligence, integration of business acquisitions, application systems development and integration, AI, quantitative analytics, and the integration of new delivery methods and practices to spark innovation for legacy and emerging business models. 

Prior to Forcua, Joe’s experience as a technology executive spans firms serving Wall Street to Main Street, having led the successful strategic planning and implementation of global technology transformation efforts at Hartford Life Insurance, Standard & Poor’s, Reader’s Digest, and S&P Global Platts.  Joe also has extensive experience in quantitative analytics and artificial intelligence in health insurance and financial services, notably leading the delivery of artificial intelligence platforms at Aetna and quantitative analytics systems at Standard & Poor’s. Joe is a co-recipient of patents in the application of artificial intelligence in healthcare and currently provides leadership consulting for firms striving to transform their markets with innovative products and services, including Forcura.

In her role as Director of Strategic Partnerships and Client Experience, Windy is responsible for the implementation, optimization, and sustained success of Forcura’s clients and partners.  Her expertise is in optimizing organizational processes and the utilization of Forcura’s tools for back-office and clinical success when it comes to the unique challenges that home health and hospice organizations face with regulations.

Windy previously served as a Senior Manager, for SS&C Advent's Black Diamond Wealth Platform. She holds a BBA in Finance from Georgia Southern University.  Outside of work, Windy enjoys time with her family and watching her son play sports.

As Director of Product Management, Deborah Buenaflor is responsible for the strategic vision of Forcura’s product roadmap. She is responsible for leading research of new products and driving product management, design, and user experience for Forcura’s suite of products. 

Prior to Forcura, Deborah held key financial roles in the biotech industry for MedImmune, LLC a wholly-owned subsidiary of AstraZeneca (NYSE: AZN) before moving into technical roles for Convergys (NYSE: CVG) and NorthgateArinso.  She has an MBA from the University of Maryland University College and a BSBA in Finance from the University of Central Florida. Deborah grew up in a Navy household, which allowed her to be well traveled at a young age. This experience has given her an appreciation for learning new cultures, which she continues to enjoy today by traveling to new places with her family.

Jocelyn Donahue enthusiastically oversees the Human Resources Team at Forcura and has designed and implemented an infrastructure where the development, retention, and recognition of the value of the people behind the technology has positioned Forcura as best-in-class on a local and national level. 

Jocelyn previously practiced civil defense litigation in Charlotte, North Carolina where she remains a member of the North Carolina Bar Association.  She also served as an Adjunct Faculty Member at the University of North Florida, teaching law courses. Jocelyn graduated with honors from the University of Florida with a Bachelors of Arts and Science in Criminology and Psychology respectively. She earned her Juris Doctor from the University of North Carolina School of Law.  She enjoys Broadway shows, reading cookbooks and occasionally cooking something from them while exploring Jacksonville with her family.

As Director of Marketing, Adam Lane oversees the marketing strategy for all Forcura products,  partnerships, and is responsible for building the Forcura brand, which includes communications, public relations, and strategic marketing activities.

Prior to Forcura, Adam held key leadership roles in the marketing and creative departments of the Cincinnati Reds, as Senior Director of Creative and Productions, and the Jacksonville Jaguars as Senior Producer.  He holds a bachelors of Sports Communications and minor of telecommunications from Indiana University. Adam enjoys spending time with his kids at the beach, camping, and attending their games.

Jerry Lepore is an experienced business and technology executive, advisor and investor with a strong background in health care, financial services, and software industries. In his 40 year career, he has held CEO, COO and CTO positions in public and private companies including Cigna, Aetna and Microsoft Health. Currently, Jerry provides independent advisory services and is a founder and principal of Fulcrum Associates, a consortium focused on assisting in digital transformation. He has experience in capital raises, public offerings, strategic sales, corporate acquisitions, and mergers. Mr. Lepore currently serves on boards of healthcare and software organizations including Forcura.

Chris Haley is COO of Legacy Shield, a technology company dedicated to helping preserve and protect personal financial information. Chris has also served as Principal with Harbor View Advisors, LLC, a boutique investment bank, COO at Knowledge Infusion, LLC, and CFO and General Counsel of Black Diamond Performance Reporting, LLC. Chris has a Bachelor of Accountancy and Master of Taxation from the University of Mississippi a juris doctorate degree from the University of Tennessee and a LL.M. in Taxation from NYU School of Law.