Forcura Empowers Your Business To Thrive And Provide Better Patient Care

Elliott is CEO of Medalogix and Forcura and will be CEO of the new merged organization. He drives the corporate mission. He is responsible for working with the Board of Directors to evolve the company’s vision and set the company’s goals, hiring and working with the leadership team to drive the company’s mission and ensure it is clearly articulated for all employees, shaping engaging company culture, and speaking directly to the market on behalf of Medalogix and Forcura. He admires how both Medalogix and Forcura impact care delivery and empower home health and hospice to make better patient care decisions, especially important as the complexity of the aging American population continues to evolve.

Elliott has been with Medalogix since 2013, when there were only four other full-timers working in the upstairs of an old house on Nashville’s Music Row. Previously employed at HealthStream Inc in Nashville and AirStrip Technology in San Antonio, he holds over 18 years of healthcare technology experience.

Annie Erstling is responsible for driving the strategic vision of the organization into business-level strategies that result in profitable revenue and market share growth. She oversees the company's go to market strategy and has responsibility and oversight of product management, sales, marketing, strategic partnerships and client experience teams. 

Prior to Forcura, Annie held senior roles with Guidewell, Florida Blue and Benefitfocus (NASDAQ: BNFT). She has a Master of Business Administration from the Goizueta Business School at Emory University and a Bachelor of Arts from the University of North Carolina at Chapel Hill.  Annie is passionate about health and wellness, arts, education, and downtown Jacksonville’s revitalization. She currently serves as the Board Chair for Girls on the Run of Northeast Florida. 

Windy Adams is responsible for the implementation, optimization and sustained success of Forcura’s clients and partners. She manages the client experience team inclusive of implementation, support, training and client relationship management. Windy also oversees all strategic relationships with Forcura’s business partners, ensuring our mutual clients benefit from optimized integrations or business processes enhanced for efficiency and maximum financial return. 

Prior to Forcura, Windy served as a Senior Manager at SS&C Advent's Black Diamond Wealth Platform. She holds a BBA in Finance from Georgia Southern University. Outside of work, Windy enjoys time with her family and watching her son play sports.

Jocelyn Donahue enthusiastically oversees the People Team at Forcura and has designed and implemented an infrastructure where the development, retention, and recognition of the value of the people behind the technology has positioned Forcura as best-in-class on a local and national level.  

Prior to Forcura, Jocelyn practiced civil defense law in Charlotte, North Carolina where she remains a member of the North Carolina Bar Association.  Jocelyn graduated with honors from the University of Florida with a Bachelor of Arts in Criminology and a Bachelor of Science in Psychology, and from the University of North Carolina School of Law with a Juris Doctor. She has since earned her SHRM Senior Certified Professional distinction as well as Adult Mental Health Advocate certification. Jocelyn fills her free time with Broadway shows, reading cookbooks, and exploring with her family. 

Megan Murray is responsible for the marketing strategy, thought leadership, and demand generation opportunities for Forcura. She oversees the marketing team and collaborates with areas across Forcura to create accurate product messaging, compelling campaigns and impactful brand awareness within current and expansion markets.  

Prior to Forcura, Megan held senior marketing roles at Equifax, The Conference Board and HSBC Bank USA. She has a Master of International Business and a Bachelor of Science from the University of Florida. Megan is passionate about her house plants and garden, the local Waldorf community, Gator sports, and her family. 

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