Forcura Empowers Your Business To Thrive And Provide Better Patient Care

Craig Mandeville, a seasoned innovator and entrepreneur, created Forcura in 2012 after witnessing first-hand how much of an impact digital management of clinical documentation and secure communication could have on improving patient care. Craig's vision is to lead the change in post-acute care towards true interoperability, ensuring all providers benefit from connected care for better performance. 

Prior to Forcura, Craig was a sales leader for Intuit’s enterprise software division, MRI Software, and co-founder and VP of sales for Waste Reduction Consultants, Inc., acquired by Cass Information Systems (NASDAQ: CASS). He graduated with a Bachelor of Science from The University of Texas at Austin. Craig is actively involved in several organizations committed to elevating the growing technology sector of Jacksonville. 

Annie Erstling is responsible for driving the strategic vision of the organization into business-level strategies that result in profitable revenue and market share growth. She oversees the company's go to market strategy and has responsibility and oversight of product management, sales, marketing, strategic partnerships and client experience teams. 

Prior to Forcura, Annie held senior roles with Guidewell, Florida Blue and Benefitfocus (NASDAQ: BNFT). She has a Master of Business Administration from the Goizueta Business School at Emory University and a Bachelor of Arts from the University of North Carolina at Chapel Hill.  Annie is passionate about health and wellness, arts, education, and downtown Jacksonville’s revitalization. She currently serves as the Board Chair for Girls on the Run of Northeast Florida. 

David Kerr leads the vision and strategy for Forcura’s technology solutions including workflow, mobile, business intelligence and AI platforms. He is responsible for the engineering and infrastructure teams and collaborates with Product Management and other functional areas to lead the development and delivery of high-quality software releases and ongoing technology enhancements.

Prior to joining Forcura, David was Head of Technology at Infinicept, VP of Software Engineering at Fortress Consulting and VP of Engineering Systems at S&P Global. He earned both his Bachelor of Science and his Master of Business Administration in Statistics at Colorado State University, followed by a certification in Data Science from Harvard University’s Division of Continuing Education. He is currently working toward a Master of Science in Artificial Intelligence and Machine Learning at Colorado State University Global. His passions include learning new things, his family and powerlifting.

Windy Adams is responsible for the implementation, optimization and sustained success of Forcura’s clients and partners. She manages the client experience team inclusive of implementation, support, training and client relationship management. Windy also oversees all strategic relationships with Forcura’s business partners, ensuring our mutual clients benefit from optimized integrations or business processes enhanced for efficiency and maximum financial return. 

Prior to Forcura, Windy served as a Senior Manager at SS&C Advent's Black Diamond Wealth Platform. She holds a BBA in Finance from Georgia Southern University. Outside of work, Windy enjoys time with her family and watching her son play sports.

Jocelyn Donahue enthusiastically oversees the People Team at Forcura and has designed and implemented an infrastructure where the development, retention, and recognition of the value of the people behind the technology has positioned Forcura as best-in-class on a local and national level.  

Prior to Forcura, Jocelyn practiced civil defense law in Charlotte, North Carolina where she remains a member of the North Carolina Bar Association.  Jocelyn graduated with honors from the University of Florida with a Bachelor of Arts in Criminology and a Bachelor of Science in Psychology, and from the University of North Carolina School of Law with a Juris Doctor. She has since earned her SHRM Senior Certified Professional distinction as well as Adult Mental Health Advocate certification. Jocelyn fills her free time with Broadway shows, reading cookbooks, and exploring with her family. 

Megan Murray is responsible for the marketing strategy, thought leadership, and demand generation opportunities for Forcura. She oversees the marketing team and collaborates with areas across Forcura to create accurate product messaging, compelling campaigns and impactful brand awareness within current and expansion markets.  

Prior to Forcura, Megan held senior marketing roles at Equifax, The Conference Board and HSBC Bank USA. She has a Master of International Business and a Bachelor of Science from the University of Florida. Megan is passionate about her house plants and garden, the local Waldorf community, Gator sports, and her family. 

Laura Montesantos leads Product Management in developing and enhancing Forcura’s suite of offerings and owns all work associated with the company’s product strategy and roadmap. Laura is responsible for innovating Forcura’s software solution and ensuring our product features and benefits satisfy or exceed client expectations.  

Prior to Forcura, Laura served as Director of Solutions, Integrated Products, for Anthem affiliate AIM Specialty Health, as well as a Solution Manager for Allscripts Corporation. She received her Master of Arts in Health Law at Loyola University after earning a Juris Doctor at DePaul University Law School and a Bachelor of Science in Operations Management at Northern Illinois University. She is passionate about the legal field, Chicago sports teams, and being a mother of two sons.

As Vice President of Sales, Doug’s responsibilities include sales team leadership, accelerating Forcura’s revenue growth by expanding its presence in new markets and through strategic partnerships and contributing to the company's business strategies. 

Prior to Forcura, Doug was as a sales leader covering the U.S. at McKessonHBOC, Clarvia (acquired by Cerner), and Allscripts. He has a diverse 30 years of experience in healthcare information technology sales, business partner relationship development and go to market planning and execution.  Doug earned his Bachelor of Science degree in Marketing from Florida State University.  Outside of work, Doug is passionate about helping the homeless and spending time with his family. 

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