Craig Mandeville, a seasoned innovator and entrepreneur, is the Founder and fearless leader of Forcura. Craig founded the company in 2012 after witnessing first-hand how much of an impact digital management of medical records and secure communication could have on improving patient care. Craig's vision is to lead the change in post-acute care towards true interoperability, reducing redundancy of documentation throughout the continuum of patient care. 

Prior to Forcura, Craig was a sales leader for Intuit’s enterprise software division, MRI Software, and co-founder and VP of sales for Waste Reduction Consultants, Inc., acquired by Cass Information Systems (NASDAQ: CASS). He graduated with a Bachelor of Science in Communication and Business from The University of Texas at Austin. Craig currently serves on the National Association for Home Care and Hospice (NAHC) Board of Directors and is actively involved in several organizations committed to elevating the growing technology sector of Jacksonville.

As Chief Operating Officer, Annie Erstling is responsible for driving the strategic vision of the organization into business-level strategies that result in profitable revenue and market share growth. She oversees the company's strategy & product innovation, marketing, communications, strategic partnerships, and client experience teams.   

Prior to Forcura, Annie held senior roles with Guidewell, Florida Blue and Benefitfocus (NASDAQ: BNFT). She has a Master of Business Administration from the Goizueta Business School at Emory University and a Bachelor of Arts from the University of North Carolina at Chapel Hill.  Annie is passionate about the arts, education, and the revitalization of downtown Jacksonville. She currently serves on the Board of Directors for Girls on the Run of NE Florida. 

With more than 20 years of experience leading sales and marketing teams, Chief Revenue Officer Matt Curtin is responsible for overseeing the entire sales function and operations, ensuring that established revenue and profit goals are met.  

Matt has held executive positions at highly successful, fast-growing technology companies, most recently at ESO, where he served as Chief Revenue Officer, and private equity portfolio companies Stack Sports and Kinnser Software. Additionally, Matt helped scale and lead SaaS-based companies FreeMarkets and Bazaarvoice to Initial Public Offerings. He graduated from Ohio University with a degree in Organizational Communication and a minor in Spanish. His passions include the Austin music scene where he lives, spending time outdoors with family on his ranch, cooking, and snowboarding. 

David Kerr is Chief Technology Officer, leading the technology vision and strategy for Forcura’s workflow, mobile, business Intelligence, and AI platforms. As an IT and operations executive with experience in strategy, enterprise software development, team leadership, and financial planning, David provides leadership and oversight to the engineering and infrastructure teams while collaborating with Product Management and other executives to lead the development and delivery of high-quality software releases. 

David’s extensive roles of influence have included Head of Technology at Infinicept, VP of Software Engineering at Fortress Consulting, and VP of Engineering Systems at S&P Global. He earned both his bachelor’s degree and his Master of Business Administration in Statistics at Colorado State University, followed by a certification in Data Science from Harvard University’s Division of Continuing Education. He is currently working toward a master’s degree in AI/ML at Colorado State University Global. His passions include learning new things, his family, and powerlifting.  

In her role as SVP of Client Experience and Strategic Partnerships, Windy is responsible for the implementation, optimization, and sustained success of Forcura’s clients and partners.  Her expertise is in optimizing organizational processes and the utilization of Forcura’s tools for back-office and clinical success when it comes to the unique challenges that home health and hospice organizations face with regulations.

Windy previously served as a Senior Manager, for SS&C Advent's Black Diamond Wealth Platform. She holds a BBA in Finance from Georgia Southern University.  Outside of work, Windy enjoys time with her family and watching her son play sports.

Jocelyn Donahue enthusiastically oversees the People Team at Forcura and has designed and implemented an infrastructure where the development, retention, and recognition of the value of the people behind the technology has positioned Forcura as best-in-class on a local and national level. 

Jocelyn previously practiced civil defense litigation in Charlotte, North Carolina where she remains a member of the North Carolina Bar Association.  She also served as an Adjunct Faculty Member at the University of North Florida, teaching law courses. Jocelyn graduated with honors from the University of Florida with a Bachelors of Arts and Science in Criminology and Psychology respectively. She earned her Juris Doctor from the University of North Carolina School of Law.  She enjoys Broadway shows, reading cookbooks and occasionally cooking something from them while exploring Jacksonville with her family.

As Vice President of Product Strategy and Innovation, Deborah Buenaflor is responsible for development and implementation of Forcura’s product strategy. She leads initiatives to identify new business opportunities and healthcare technology initiatives that enables Forcura to enter into new markets. 

Prior to Forcura, Deborah held key financial roles in the biotech industry for MedImmune, LLC a wholly-owned subsidiary of AstraZeneca (NYSE: AZN) before moving into technical roles for Convergys (NYSE: CVG) and NorthgateArinso.  She has an MBA from the University of Maryland University College and a BSBA in Finance from the University of Central Florida. Deborah grew up in a Navy household, which allowed her to be well traveled at a young age. This experience has given her an appreciation for learning new cultures, which she continues to enjoy today by traveling to new places with her family. 

Laura Montesantos, Forcura’s Vice President of Product Management, has garnered more than a decade of experience in strategic vision and ownership of product development, integration, implementation, and support. Having worked in the healthcare software industry on both provider and payer solutions, she leads Product Management in developing and enhancing Forcura’s suite of offerings. She is responsible for developing and managing a roadmap that includes prototype reviews, feasibility assessments, and alignment to markets and business objectives.     

Laura has previously served as Director of Solutions, Integrated Products, for Anthem affiliate AIM Specialty Health, as well as a Solution Manager for Allscripts Corporation. She received her master’s degree in Health Law at Loyola University after earning a Juris Doctorate at DePaul University Law School and a Bachelor of Science in Operations Management at Northern Illinois University. She is passionate about the legal field, Chicago sports teams, and being a mother of two sons.    

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