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Welcome Session

9:30-9:35 a.m. EDT

The Importance of Equity of Care During the Pandemic and Beyond

9:35-10:05 a.m. EDT

As founder and President of CulturaLink, Yolanda Robles’s vision has been instrumental in helping healthcare organizations improve the delivery of services to multilingual and multicultural communities. In her session, Yolanda talks about the importance of equality in care, especially during the pandemic.
Yolanda Robles headshot


Yolanda Robles

Founder & President


Envisioning the "Next Normal" of Health Care: 
Managing Enterprise Strategy Amidst a Pandemic



Rasu B. Shrestha, MD, MBA

Executive Vice President & Chief Strategy and Transformation Officer


10:10-10:40 a.m. EDT

The volatility, uncertainly, complexity and ambiguity in healthcare has never been greater than where things are today, as we live through this pandemic.

We have seen tremendous examples of rising to the challenge, or heroisms and feats of valor. But what does sustainable transformation in this "next normal" we're heading into really look like? How can we best catalyze the development of valuable, non-traditional partnerships, generating novel insights into customer needs, and creating unprecedented opportunities to develop and test novel ways of doing business? There's never been a greater opportunity to truly regroup, reimagine and reemerge winning in the next normal.


Home Healthcare 2.0



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10:45-11:30 a.m. EDT

2020 has marked a sea-change for what's possible in home-based care, but what is a temporary blip, and what's a lasting seismic shift?

Learn from our experts who will share their insights on how care in the home will continue to be shaped by regulatory, technology and market forces, and what your business should do now to be at your competitive best in the post-pandemic world.



Holistic Care for the Frail Elderly: Strategic Approaches from Two Health Plans

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11:35-12:05 p.m. EDT

The strength of the healthcare system can be gauged by its treatment of one of our most vulnerable populations: the frail elderly.

When care has to extend beyond episodic treatment and into holistic and continuous support, look to these best-in-class payers who are leading the way. Dr. Romilla Batra is Chief Medical Officer for SCAN Health Plan, one of the nation's largest not-for-profit Medicare Advantage plans. Dr. Gordon Kuttner is a senior medical director for Florida Blue Medicare, a health plan that has served Medicare members since 1965.


PACIO Project: Streamlining post-acute care through FHIR

Dave Hill


David Hill

Principal Engineer



12:10-12:25 p.m. EDT

The PACIO Project, convened by MITRE on behalf of CMS, is a collaborative effort between industry, government and other stakeholders, with the goal of establishing a framework for the development of a Fast Healthcare Interoperability Resource (FHIR) implementation guide(s) and reference implementations to facilitate health information exchange between post-acute care and acute care facilities.

The project addresses the major gaps in health information exchange during transitions of care, which is often fragmented and can lead to poor health outcomes, increased burden, and increased costs.  Interoperable health information exchange has the potential to improve patient and provider communications and supports access to longitudinal health information that enables improved efficiencies, improved quality of care, and improved health outcomes. Data should be usable across the continuum of care, and beyond the traditional healthcare system – into the community.


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forcura_logo-horizontal-color-1 User Conference

12:30-1:20 p.m. EDT

Annie Erstling, Forcura’s Chief Strategy Officer, moderates conversations with company leaders to share insights on the technology, product and service innovations that drive our company forward. This session is open to everyone.

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Chat with Joe Held, Chief Technology Officer

Forcura’s Product Innovations: What’s Here, What’s Next
From provider relationship management to Analytics and Referral Automation with IQ, Forcura greatly enhanced its product portfolio in 2020. But the year isn’t over yet! Hear from leaders on our Product team as they discuss the strategies driving Forcura’s evolution.

How Forcura Remains Ahead of the Curve 
Continuous healthcare can’t happen without communication. Learn how Forcura connects and collaborates across sectors and stakeholders to ensure we are your communications platform of choice.


Continuous Care, Continuous Data Capture: Two Winning Strategies

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1:25-2:10 p.m. EDT

Enabling care coordination across the care continuum requires two strategic rails: continuous clinical oversight and continuous data capture. As our industry edges closer to consumer-directed care and value-based relationships, your organization should be ready to deliver on both. Our speakers will provide proof of what's possible when care and data are in sync.



Proactive Post-Acute Care: The Promise of Predictive Analytics

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2:15-3:00 p.m. EDT

Perhaps nothing has shown as much potential to make care delivery more precise and patient-centered than predictive analytics – and in today’s market, we need this capability now more than ever. From managing medically-complex patients, to optimizing operational and financial performance, predictive analytics can elevate your company’s approach from a defensive position to one that is proactive -  improving patient outcomes, your bottom line and your position in the market. Hear from three experts who will share how data and expertise must flow through your company, partners and technology systems to harness the full promise of predictive analytics – and its potential to shape the future of post-acute care.

Beyond Telehealth Pt. 1:
Leveraging Health Technology to Build a Continuous Clinic

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3:05-3:50 p.m. EDT

What happens to health when you flip the tech stack, using technology as the foundation of care delivery instead of the point-solution afterthought?

You might find that patients become more central to their own care, providers gain enhanced insights into their patient populations, and care becomes continuous. This panel of technology experts will help you envision a new care delivery paradigm, and discuss how your business can prepare for the future.

Beyond Telehealth Pt 2: The New Consumer Centered Virtual Care Model

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3:55-4:25 p.m. EDT

Due to the COVID-19 pandemic, the adoption of telehealth and remote monitoring has skyrocketed, but the utilization of these technologies are still largely a one-to-one approach.

In this session, we'll discuss how organizations can leverage connected technology, advanced data science, personalized coaching, and telehealth to optimize the physician experience while also benefiting health consumers – providing personalized care for at-risk populations, at-scale.

The New Rules: What Unblocked EHR Data, Tech-Friendly DC Policymakers & Next-Gen Value-Based Care Models Mean for the Future of Post Acute Care

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4:30-5:00 p.m. EDT

From one of the highest healthcare technology posts in Washington DC to one of the biggest post-acute care providers in the country, Bruce Greenstein, former Chief Technology Officer (CTO) at the U.S. Department of Health and Human Services and current Chief Strategy & Innovation Officer at LHC Group, has a unique perspective on the interplay of policy, technology, and reimbursement in healthcare. As Covid19 forced unprecedented change at unprecedented speed among healthcare’s highest governing bodies, “new rules” for the way healthcare will be delivered and reimbursed are starting to emerge. Bruce talks with Jessica DaMassa about how some of the biggest changes in health data management, health tech, reimbursement, and values-based care will push post-acute care into the future.


The End of the Point Solution:
How Sharecare is Leading Digital Health

5:05-5:35 p.m. EDT

To understand where continuous, tech-enabled post-acute health care is going, it's smart to look to one of the pioneers in the digital health space. Sharecare emerged from the "point solution Mecca" of the 2010s to arrive first among its competitors as a true digital health platform. Dawn Whaley, President of Sharecare, tells Matthew Holt, publisher of The Health Care Blog, how mastering consumer engagement, ongoing strategic acquisitions, and matching tomorrow's needs with best-in-class solutions, keeps Sharecare out in front.


Dawn Whaley

Matthew Holt (1) - Copy (1)

Matthew Holt

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Closing Remarks

5:45-5:50 p.m. EST | 30 min


Feel good knowing you’re making an immediate impact: The $50 registration fee from each completed registration will be donated to United Way Worldwide’s COVID-19 Community Response and Recovery Fund.

For more information, visit

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